Google, the world's number #1 Search Engine
If you made it to this site, chances are you found it using a search engine, and it was probably Google. Google currently dominates the Search Engine market partially because of its results, and more importantly, its "uncluttered" look. If you visit Yahoo or MSN there is so much information that it could easily overwhelm the typical AOL user.
The value of a top position in Google
What would you do if you were in one of the top spots in Google's index for your most popular keyword? Do you realize that many millionaires have made their fortune by having a top rank in Google? Google is the most popular search engine in the WORLD and has no signs of slowing down anytime soon. Google Search Optimization has to be part of your marketing strategy.
Google may seem to own the search space these days, but Yahoo still sees a respectable amount of traffic. Unlike Google, Yahoo is a content producer as well as a search engine; additionally, they didn't start out as and algorithm-based search engine. How does that affect it today? And what does that mean for you if you're trying to get your site viewed by Yahoo users?
SEO for Microsoft Live Search (MSN)
Microsoft is the latest major player in the search engine game. It came to the scene in 2004, and has since lost half of its market share to Google. Microsoft continues to treat search as a top priority, and as you've heard, attempted to buy Yahoo for $40+ billion. With an eight percent market share, Microsoft doesn’t send many visitors, but you can benefit from relatively easy SEO techniques.